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Why Your Facebook Group Is Not Thriving
Let’s face it: a lot of businesses simply miss the point when it comes to internet marketing and especially when it comes to social media marketing.
If you have a Facebook group but it hasn’t made any progress/isn’t seeing any activity, then there’s a strong chance you might fall into that category. Read on to see what you’re doing wrong and how to course-correct.
Have a Point
Too many companies believe that the best way to promote themselves is to set up a bland and boring brand and then to post about how great they are. Think I’m joking or exaggerating? Just take a look at the number of companies that have blue and white logos that are mainly text, with vague names that don’t make it clear exactly what they do (empowering individuality, teamwork, and synergy in all sectors!
There is simply no incentive and no emotional pull for people to sign up to a Facebook group belonging to such a business. People join groups because they believe in a brand and because they want to support it/learn more about the topic. If your brand is just Generic Business, then who is going to want to hear more from you? Do not be so safe: know who you are talking to, and dare to show some personality.
Provide Value
These same companies often have Twitter accounts, Facebook pages, and Facebook groups where they just post bland statements about their own company:
ŇVexSoft makes the top financial monitoring solutions in the industry!
Have you tried our new accounting features?
Things like this provide zero value to the user, they don’t encourage conversation, and they simply lack any real value. Would you stay in a group that did this? Or would you leave right away?
Be Consistent
Finally, another one of the most common mistakes made by businesses is to fail to be consistent. They will create a Facebook group, and then simply not post into it for months on end. This means that when someone enters the group for the first time, they will think it is abandoned, or they will believe that the company simply isn’t interesting enough to be worth following. That does not exactly incentivize them to sign up themselves!
As such then, you should make sure that you are not only posting interesting things, but also posting often enough that your group appears to be a hub of activity.

To Your Success.

James MoField
jamesmofield.online

The Difference Between a Facebook Page and Group
So, you want to start promoting your business on Facebook?
The question now is whether you should create a Facebook page, a Facebook group or both!
And the answer is of course both. But in order to make the most of this strategy, you also need to understand what the top benefits of each are and how they are different. Here are some key differences between Facebook pages and Facebook groups.
The Basics
The idea of a Facebook page is to provide your business with a kind of Shop window. This is a largely static page that includes a call to action, a description, a photo, etc. While your followers can post on your page, you are likely to do the majority of the posting and they will then comment on those posts or react.
The best feature of a Facebook, is that people can share the things you post and this will then promote those posts to their own social networks. If you share a great post through a Facebook page, then this can end up spreading virally across all the different real-world social networks that are out there!
A Facebook group is different. A group does not allow people to share content to their networks and instead only lets them view or create posts. Most often, this is going to involve their reading what you have written or starting conversations with group members.
Facebook group posts are more often discussions with the community. These are assumed to be more personal and less advertorial, and as such they are also more likely to appear on the newsfeed with more prominence.
The Power of Each
While a Facebook page allows you to create content that gets naturally shared then and can include a call-to-action, a Facebook group will allow you to reach more people with each post. It will also facilitate more conversation.
The question then is not which one you should use, but how you can better use the two together to maximum effect. A Facebook page can be a great way to attract the attention of potential fans and followers, and you can then use this in order to get people to sign up to your Facebook group, which will allow you to discuss with them more directly and increase engagement to thereby drive more sales and build more loyalty and trust.

To Your Success
James MoField
jamesmofield.online