Building a mailing list is one of the most important strategies for any affiliate marketer. This not only gives you direct access to a huge list of highly targeted leads but it also ensures that you’ll be able to have multiple interactions with your audience directly – giving you the opportunity to build up to a launch date, to raise anticipation and to create buzz.
One of the best strategies for growing a mailing list then is to create an incentive. This usually means something like a free eBook that you give away to people who sign up for your item. The idea here is that by offering something for free, you give people a reason to be wiling to part with their email address.
There’s one problem – and that’s that. Your eBook will often attract the kinds of visitors who are interested in getting something for free and not likely to pay for digital products.
They may well get their free item and then never check another of your e-mails!
What works as a better incentive?
One is to make the e-mails themselves the product. You describe the mailing list as a VIP members club, or that you send out ezines and newsletters instead.
The subscribers will be keen to read the e-mails you’re sending and as a result will be much more likely to engage with them.
Another option is promote a discount rather than something free. Promote the fact that you’ll be giving away lots of discounted items in future.
This way, you’re now attracting people who have expressed a willingness to spend money on the types of things you’ll be promoting!
This is a much easier list to convert!
James MoField~ The Chameleon ~ Your Trillionaire Mentor Online
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