30 Marketing Power Words # Make Money 💰 💵 💰 From Anywhere

30 Marketing Power Words

 You – Write as though you’re speaking to the customer and about the customer, not about yourself.
 Because – Give customers a reason why they need to take action.  Free – “Because” we all like free things, right?
 Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
 Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
 Amazing – Customers will respond to something that is incredible.
 Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
 Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
 Act now – Motivate an immediate response with a limited-time offer.
 Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
 Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
 New – Your product or service is the cutting edge in your industry.
 Save – The most powerful word to showcase monetary savings, or even time savings.
 Proven – Remind customers that your product, service or business is tried-and-true.
 Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
 Powerful – Let customers know that your business, product or service is robust.
 Real results/guaranteed results – Your customers want results, after all.

 Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
 The – This implies your solution is the “end-
30 Marketing Power Words
webbzo.com and productlobby.com

 You – Write as though you’re speaking to the customer and about the customer, not about yourself.
 Because – Give customers a reason why they need to take action.  Free – “Because” we all like free things, right?
 Value – This implies customers are getting something versus losing something (i.e. money when you say “cost” or “price”).
 Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
 Amazing – Customers will respond to something that is incredible.
 Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
 Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
 Act now – Motivate an immediate response with a limited-time offer.
 Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
 Never – Point out a “negative benefit,” such as “never worry again” or “never overpay again.”
 New – Your product or service is the cutting edge in your industry.
 Save – The most powerful word to showcase monetary savings, or even time savings.
 Proven – Remind customers that your product, service or business is tried-and-true.
 Safe and effective – “Proven” to minimize risk perception for health and monetary loss.
 Powerful – Let customers know that your business, product or

service is robust.
 Real results/guaranteed results – Your customers want results, after all.
 Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
 The – This implies your solution is the: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.” “end-all-be-all.” Consider the difference
 Instant –Instant access or downloads are more appealing than waiting.
 How to – Start off with a solution so customers read the rest of your copy.
 Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
 Premium – Premium helps denote high quality.
 Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
 More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
 Bargain – Because customers want a great deal, remember?
 No obligation – Create a win-win situation for your customers.
 100% money-back guarantee – Again, no risk.
 Huge – A large discount or outstanding offer is difficult to resist.  Wealth – If you’re selling products and services related to
money, wealth is a desirable word for customers.
 How to – Start off with a solution so customers read the rest of your copy.
 Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
 Premium – Premium helps denote high quality.
 Caused by – If your marketing literature builds a case for your product, transitional phrases such as “caused by,” “therefore,” and “thus” can help reinforce the logic of a purchase.
 More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
 Bargain – Because customers want a great deal, remember?
 No obligation – Create a win-win situation for your customers.
 100% money-back guarantee – Again, no risk.
 Huge – A large discount or outstanding offer is difficult to resist.  Wealth – If you’re selling products and services related to money, wealth is a desirable word for customers.